Membangun Keberlanjutan Usaha Kelompok Pengrajin Genta Ratna Sarin Sekar Kuning, Desa Budaga, Kabupaten Semarapura

Abstract

The superior and distinctive craft product of Budaga Village is bell craftsmanship. The bells produced in Budaga Village are considered superior due to their high quality, which is supported by the careful selection and composition of raw materials used in the production process. The bell craft business, which is predominantly carried out by the local community, is classified as a Micro, Small, and Medium Enterprise (MSME) on a household industrial scale. Over time, small-scale businesses such as this often experience fluctuations in their performance. To date, the Ratna Sarin Sekar Kuning Bell Craftsmen Group has marketed its products primarily through conventional methods. Therefore, the community service team provides training and assistance related to online promotion to expand market reach. In addition, the team offers counseling on the importance of Occupational Health and Safety (K3) and provides support in preparing simple financial reports based on SAK-EMKM standards. Through guidance and assistance in effective business management, craftsmen are expected to manage their businesses more sustainably in terms of production, marketing, and financial management.