Mengwi Village Service Model: Digitalisation, Visual Communication, and Sustainable Cultural Tourism Cleanliness

Abstract

Limited interpretive media, weakly integrated promotion, inconsistent visitor adherence to sacred-site rules, and cleanliness problems reduce the quality and sustainability of cultural tourism experiences in Mengwi Village, Badung Regency, Bali. This community service program aimed to strengthen sustainable cultural tourism through an integrated package of low-cost interventions combining appropriate technology, visual communication design, and participatory environmental action. A participatory action approach was used, including field observation, stakeholder discussions with destination managers, cultural-literacy data collection, content development, iterative design validation, and on-site installation. The interventions comprised: (1) digitizing Ogoh-Ogoh Museum collection information by preparing short narratives and visual content linked to scannable barcodes installed on 23 of 32 exhibits; (2) designing an educational activity brochure to clarify cultural activity options and booking information at Taman Ayun; (3) producing and installing educational signage to support visitor compliance with cleanliness, dress codes, and sacredness regulations at Taman Ayun Temple; (4) conducting joint clean-up actions at key tourism sites; and (5) installing jogging-track information boards at two strategic access points along the village farm road (JUT) route to improve wayfinding and multi-functional infrastructure use. The program improved information accessibility, strengthened visitor guidance and destination image, and fostered collective stewardship among students, village authorities, and site managers. The novelty lies in a replicable village-scale community service model that integrates barcode-based interpretation, design-led communication tools, and environmental actions as a coherent strategy for sustainable cultural tourism.